Job Objective / Purpose
The Sourcing and Employer Branding Assistant Manager is responsible for driving end-to-end sourcing strategies, strengthening the company’s employer brand, supporting talent acquisition initiatives, and leading impactful new employee orientation programs. This role partners closely with hiring managers, HR teams, and external stakeholders to attract, engage, and retain top talent while ensuring a positive candidate and employee experience.
Duties and Responsibilities
Sourcing
• Develop and execute effective sourcing strategies across various channels including job
portals, social media, employee referrals, networking events, and database mining.
• Conduct proactive candidate searches for hard-to-fill and niche positions.
• Build talent pools for future hiring needs.
• Utilize sourcing tools, Boolean search techniques, and market mapping strategies.
• Maintain and update candidate databases and talent pipelines.
• Establish partnerships with schools, organizations, and recruitment platforms to expand
sourcing reach.
• Monitor labor market trends and competitor hiring activities.
Employer Branding
• Lead employer branding initiatives to strengthen the company’s reputation as an
employer of choice.
• Create and manage recruitment marketing campaigns across social media and digital
platforms.
• Coordinate employee engagement and branding activities including career fairs, campus
partnerships, review centers and company events.
• Collaborate with marketing and HR teams to produce employer branding materials such
as videos, testimonials, and social media content.
• Manage the company’s careers page and recruitment-related communications.
• Monitor employer branding performance metrics and candidate engagement.
• Ensure consistent employer branding messaging across all recruitment channels.
New Employee Orientation
• Plan, organize, and facilitate New Employee Orientation (NEO) programs for newly hired
employees.
• Prepare orientation materials, onboarding presentations, and employee documentation.
• Introduce company culture, policies, values, benefits, and workplace expectations to new
hires.
• Coordinate with different departments and speakers involved in onboarding sessions.
• Support new hires during onboarding to promote a smooth transition into the
organization.
• Gather feedback from participants and continuously improve orientation programs and
onboarding experience.
Other Tasks:
• Support end-to-end recruitment activities for corporate and operational hiring
requirements.
• Partner with hiring managers to understand manpower needs, role requirements, and
hiring timelines.
• Coordinate interview schedules, candidate communications, and hiring updates.
• Build and maintain a strong pipeline of qualified candidates for critical roles.
• Perform other duties that may be assigned from time to time.
Background and Qualifications
• Bachelor’s degree in Human Resources, Psychology, Business Administration, Marketing,
Communications, or related field.
• At least 5-6 years of experience in talent acquisition, sourcing and employer branding
• Experience in a shared space working environment is a plus.
• Experience in handling employer branding campaigns and New Employee Orientation is
an advantage.
• Strong knowledge of recruitment platforms, sourcing techniques, and social media
recruitment.
• Excellent communication, presentation, and interpersonal skills.
• Creative mindset with the ability to develop engaging branding initiatives.
• Proficient in Microsoft Office and recruitment or HR systems.
• Ability to work in a fast-paced environment and manage multiple priorities